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WEB TECHNOLOGY FOR MARKETING
Web
based Marketing is a proven strategy in number of industries. The
insurance industry too could benefit by using the technology. Effective
marketing of Insurance products on the Web requires a well-designed
site. There are important aspects to the design of the site that
could bring in handsome gains. The site should encourage frequent
visits and should be multi dimensional.
Here are some pointers on site design :
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Establishing alliances with high traffic sites ( Portals )
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Providing News, thus encouraging surfers to re-visit
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Providing Stock and Mutual Fund Quotes
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Positioning in search engines
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Designed to promote usage simplicity
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Designed for Excellent site navigation features
- Easy
access to customer service functions
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Providing features like Insurance Planner
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Making available Comparison Shopping Service
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Hyperlinks to personal financial sites
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FAQ on a variety of Insurance related topics
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Rich choice of sections that are of general interest on Life,
Health etc.
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